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This week, I’m being honest: I’m tired. Running a small business, supporting others, and constantly pushing forward can take its toll. So I’m giving myself permission to pause this long weekend.

In this video, I share why I’m taking a few days off, not to catch up on work, but to rest, recharge, and enjoy some downtime with friends (and yes, probably too much chocolate). The work will still be there next week, but I’ll be coming back with a clearer head and renewed energy.

💬 What’s your favourite way to switch off and recharge? I’d love to hear it.

#SmallBusinessSupport #RestIsProductive #ISOMatters #MindsetMatters

Friday Musings: I’m Tired and That’s Okay

This week, I’m sharing some big behind-the-scenes work happening at @ISOMatters.

I recently attended the Advanced Offer Creation Course presented by @herbusiness in Sydney — but the real magic wasn’t just about building a new service offering (stay tuned....). It was about getting crystal clear on who we are building it for. You!! 🫵🏻

In this Friday Musing, I talk about:
✔️ Why taking the time to truly understand your ideal client changes everything
✔️ How knowing their wants, needs, dreams, challenges and objections makes it easier to create services that actually serve
✔️ Why clarity around your audience makes your messaging more natural, relatable and effective

If you’re feeling stuck about how to connect with your audience or unsure how to build the right offer, it starts with one simple step: Know your people.

Thanks for joining me on the journey.

There’s so much more to come.

#FridayMusings #IdealClient #BusinessGrowth #OfferCreation #SmallBusinessTips #ISOMatters

Friday Musing: Why Knowing Your Ideal Client Changes Everything.

This year, I’ve been thinking a lot about how businesses grow — and it’s rarely by accident. It’s through building strong, connected ecosystems of products and services that guide clients naturally on their journey.

In this video, I reflect on why understanding your business ecosystem is so important, especially as we head into FY25/26 planning.

Whether clients start with a single process, a Critical 10 framework, or a full Management Plan, each offering should build momentum and open the door to the next step.

I also reference a fantastic video by Daniel Priestley about the power of ecosystems — highly recommend checking it out if you’re planning for the year ahead.

👉🏻 https://www.linkedin.com/posts/danielpriestley_this-one-idea-changed-everything-for-me-activity-7294662593422512128-Li0s/

🧩 Share where you see opportunities to strengthen your ecosystem—I’d love to hear how you’re planning for the new financial year.

#BusinessEcosystem #FY2526Planning #ISOmatters #SmallBusinessGrowth #StrategicPlanning

Friday Musings: How Strong Is Your Business Ecosystem? – Planning for FY25/26

This year, I challenged myself to show up differently—as a presenter, a speaker, and a voice for small business. From interviews to workshops, these were all things that used to make me nervous... but I did them. And I’m proud.

In this video, I reflect on how it felt, what I learned, and why putting yourself out there is one of the best things you can do—especially in business.

💬 Share something you’ve done recently that stretched your comfort zone—I’d love to celebrate with you.

#SmallBusinessSupport #GrowthMindset #ISOmatters #ConfidenceInBusiness

Friday Musings: Stepping Outside My Comfort Zone – And Why It Was Worth It

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